The HVAC market is in transition. Heat pumps are no longer niche, but are becoming the default replacement for both furnaces and central AC. Midea is responding to the new normal and pledges to be a partner in the transition by equipping the trade with future-ready solutions and accessible training.
“For contractors, this shift presents a major opportunity,” says David Rames, Senior Product Manager, Midea.
Midea’s EVOX All Climate Heat Pump
Midea is well-known to consumers, and recognition is growing among the professional space in the United States. Midea approaches the professional market with a contractor-first strategy, designing systems in their research and development (R&D) labs in Louisville, Kentucky, for fast installation, retrofit compatibility, and rebate eligibility. Midea helps dealers deliver more jobs with fewer SKUs (simplified inventory) and fewer callbacks.
Midea’s EVOX All Climate Heat Pump and air handling unit (AHU) offer versatility, modular designs, dual-voltage compatibility, and all-weather performance. The features allow contractors to future-proof their businesses and offer customers cost-effective options across new construction and retrofit applications.
Midea’s expanding distribution partnerships
Midea is expanding distribution partnerships, opening showrooms, and investing in training to ensure HVAC professionals have the tools and support they need. For distributors, the growing demand underscores the importance of training, stocking flexible systems, and guiding customers through rebate processes.
Midea’s growing showroom network in the United States and Canada doubles as live training hubs. Locations in New York City, Orlando, Mississauga, Montreal, and Vancouver give contractors hands-on experience with systems like the EVOX G3 ducted system and Packaged Window Heat Pump (PWHP).
Real-world equipment training
Each training facility hosts technical demos, installation walkthroughs, and education on rebate programs. These centers also partner with trade schools and utilities, helping bridge the skills gap with real-world equipment training.
“By combining distribution, product demos and workforce education under one roof, Midea differentiates itself from competitors and ensures contractors are confident installing our whole home systems in single and multi-family projects and public housing retrofits,” says David Rames.
Midea’s Growth of heat pumps
Midea’s buildup comes amidst noticeable growth of heat pumps versus traditional air conditioners in 2025 and beyond.
Industry data shows a structural market shift: AHRI reported a 19% year-over-year increase in heat pump shipments in April 2025, while central AC sales declined 2.8%. This growth is fueled by incentives, evolving building codes, and consumer demand for year-round solutions.
Retrofit-ready designs
“At Midea, we see strong adoption of ducted EVOX systems and PWHPs across residential and multi-family housing,” says David Rames.
Midea supports this transition with retrofit-ready designs, modular AHUs, dual-voltage options, and training programs that help installers capture opportunity as AC-only demand continues to shrink, he adds.
Enhanced Vapor Injection technology
And the innovation continues. The forthcoming EVOX All Climate Heat Pump delivers up to 100% heating output at down to -31°F with continuous operation down to -40°F, and up to 100% cooling output at up to 140°F with continuous operation up to 149°F.
Enhanced Vapor Injection (EVI) technology maintains reliable capacity where traditional systems fail. The modular “block-n-lock” AHU breaks into three sections for tight-space installs, can be assembled in six different configurations to meet any need and reduce the number of SKUs a contractor needs to stock, supports both 115V and 208/230V, and fits as a direct furnace replacement.
new construction and retrofit jobs
With contractor-friendly flair fittings, wireless commissioning, and rebate eligibility, EVOX is engineered for both new construction and retrofit jobs. “This system sets a new benchmark for extreme climate performance and installation flexibility,” says David Rames.
Electrification policies across the U.S. and Canada are directly shaping HVAC system design. Performance standards, building codes, and incentive structures dictate cold-climate systems.
For Midea, this means designing ducted and packaged solutions that deliver 100% heating output in sub-zero temperatures, qualify for programs like ENERGY STAR Most Efficient and CEE Advanced Tier, and integrate with demand response platforms.
Advanced inverter-driven all-weather systems
“We have also partnered with agencies on programs such as New York’s Clean Heat for All Challenge, deploying retrofit-ready Packaged Window Heat Pumps at scale,” states David Rames, adding “Policy isn’t just a driver; it’s a roadmap for innovation and deployment.”
Looking ahead, Midea is investing in advanced inverter-driven all-weather systems, modular AHUs, and compact packaged solutions that simplify retrofits. The pipeline includes next-generation EVOX models with higher coefficients of performance (COPs) at sub-zero temperatures, grid-responsive controls, wireless communication, and compatibility with smart thermostats.
Contractor training and installation quality
The company is also expanding into domestic hot water with a Heat Pump Water Heater (HPWH), which delivers up to 400% efficiency and qualifies for most U.S. and Canadian rebates. Supporting the innovations are hands-on contractor training and ongoing collaboration with utilities and trade schools.
“Our goal is clear: To equip the market with scalable, installation-friendly solutions for every climate,” says David Rames.
Contractor training and installation quality remain the biggest challenges. Improper sizing, restrictive airflow and misassembled equipment can still undermine performance. Midea is addressing this with modular AHUs, guided commissioning tools, and a nationwide training network.
Modern heat pumps
Cost is another barrier, but broad rebate eligibility helps homeowners offset upfront expenses. Also, consumer awareness is lagging as many still do not understand that modern heat pumps provide reliable heating in extreme cold in addition to reliable cooling.
“Overcoming these hurdles requires contractor education, consumer outreach, and continued investment in easy-to-install, high-performance equipment that reduces callbacks and increases homeowner confidence,” says David Rames.
Midea’s forthcoming EVOX All Climate
In fact, the misconception persists that heat pumps do not work in cold climates despite modern systems like Midea’s forthcoming EVOX All Climate that deliver up to 100% heating output at down to −31°F and continuous operation down to −40°F. The DOE-tested systems achieved a COP of 1.92 at down to −15°F, outperforming cold-climate benchmarks.
However, a Midea-commissioned survey showed that nearly half of homeowners did not know heat pumps can both heat and cool, and only 4% knew that today’s systems can maintain capacity in sub-zero temperatures.
“The truth is, inverter-driven, EVI-equipped heat pumps provide year-round comfort more efficiently than conventional systems, and education is critical to correcting outdated perceptions,” concludes David Rames.
Boykin Air 